Why Do You Need an SEO Content Writer?

November 9, 2009 by JME  
Filed under Web Content Writing Resources

Why do you need to hire an SEO web content writer?

The eternal question- should you hire an SEO content writer? Of course everyone runs their website or websites in different ways, and there’s no one universal solution. The truth is though, no matter how much experience you have in the field of online business development and Internet marketing, you can actually derive a great deal of benefits from hiring someone to handle all of your web content writing services.

Time vs. Money

One of the most important factors for why you may need an SEO content writer is the classic time vs. money continuum. With Internet marketing you’re always juggling an innumerable amount of different tasks. It’s hard enough simply to manage several different websites or blogs at once, without needing to worry about writing your own optimized content.

If you owned a traditional brick and mortar business, you would hire people to help you run your organization and you would delegate responsibilities to them. As the owner you would of course want to retain the responsibilities and tasks that you enjoyed the most, and those that you were the best at.

A salesman wouldn’t spend all of his time crunching payroll figures if he could afford to hire an accountant. Just the same, you shouldn’t spend all of your time creating your own content when your time can be spent more productively in other arenas. If you have to spend an hour – or more – to write a page of content, you’re probably not making the best use of your time. The result is that your business is inefficient and you’re missing opportunities each and every day to earn more money.

Considering the low costs of outsourcing your web content writing needs it’s an investment that will quickly pay dividends for your online business.

Importance of High Search Engine Rankings

As you’re well aware, in the world of online marketing the ability to rank highly in the search engines is crucial to your success. What you might not be aware of is just how extreme the gap is between the first page of Google and other search engines. A study from Jupiter Research showed that 68% of Internet browsers don’t look beyond the first page of the displayed results. If you’re not on that first page, you’ve already lost over two thirds of your potential web traffic.

Looking past that figure, 92% of Internet browsers don’t look beyond the first three pages. If you don’t have a visible presence in the first pages of the search engines, then you might as well kiss your search engine traffic goodbye.

Target your website traffic

Effective search engine optimization of course includes many different components. One of the most effective and well tested means of ranking highly in the search engines is with carefully constructed SEO web content writing.

Hiring an experienced web content writer who knows firsthand what it takes to rank on the first page of Google and has helped hundreds of clients see fantastic results can make all the difference between success and failure, and between mediocrity and blazing your own trail.

Importance of Engaging, High Quality Content

Of course ranking highly in the search engines is only half of the battle. It’s one thing to send traffic to your website; it’s another thing entirely to convert those visitors into paying customers and clients. Surely you know this from your own experience browsing the web. Some pages pull you in and others send you running for the hills.

You want your visitors to be engaged by your content so that instead of hitting the back button they click within your site. You want to decrease your bounce rate by providing targeted web content writing that your visitors are interested in. You want your selling pages to be consistently driving people to make that purchase, or to take whatever other action you’re looking for.

The bottom line is that an experienced freelance SEO content writer can unlock the doors to unhindered success for your online business. If you care about making your business efforts more efficient, if you care about ranking highly in the search engines and if you care about engaging and converting your website visitors, then this is the solution you’ve been seeking.

Read more about my web content writing services and why you should hire me as your freelance SEO content writer.

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